Digital Marketing Communication Strategy

Last week I was working on a digital marketing communication strategy so I searched a lot for digital marketing communication strategy & type many keywords like

digital communications strategy template

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But I could not find a basic digital marketing strategy framework or a guideline for develop a digital marketing communication strategy so I decided to write a blog on it to guide you what is digital marketing communication strategy, how to developing it, what’s its ingredients & a digital marketing communication strategy Power Point Presentation (ppt) file for you to download and make your own brand’s strategy

Digital Marketing

What is Digital Marketing Communication Strategy?

Digital marketing is essential in today’s world. With competition and potential customers constantly online, digital marketing is the only way to stay ahead. When you are a tiny business owner the online world can seem to be vast. Here is complete guide for digital marketing communication strategy that any business owner can implement to help their business grow.

Ingredients:

  1. Introduction
  2. Purpose
  3. Positioning Statement
  4. Target Audience
  5. Strategy

1. Introduction

What you are going to done with this Strategy. In Short introduction is the summery of the Strategy.

The Office of Digital Marketing Communication holds duty regarding communicating this mission to the brand name different partners. This is accomplished through this Digital Marketing Communications Plan, which outlines the target audiences for communications,

defines the key messaging, sets the goals, and establishes the strategies that will be taken to achieve those goals.

2. Purpose

The purpose of the Digital Marketing Communications strategy is to increase the overall visibility of the brand name and to enhance its reputation among audiences. According to the American Marketing Association,

integrated marketing communication is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.

This approach will be applied to develop marketing and communications strategies that are comprehensive and outcomes-focused.

3. Positioning Statement

What is positioning Statement

A brand positioning statement is a document that’s been created for a business and its own brand. It simply breaks down a business’s goals, target market, system of values, and more. If you have a brand existence that’s not as strong as you would like or a brand that’s being associated with something different than that which was intended, a brand positioning statement could benefit your business.

e.g. if your client is an educational institute then your Positioning statement is Brand Name fosters the creative thinking, analytical problem solving, and depth of character needed to transform yourself and your world. Rooted in a modern education, Brand Name prepares students to be a job creator not seekers.

4. Target Audiences

As a public brand Brand Name matters among its stakeholders a wide range of viewers Each viewer requires specific content and communication styles to effectively deliver the Brand Name communication.

Also mention the types of audience

e.g. An educational institute have  four types of audiences with some sub types of audiences

Prospective Students

parents/grandparents/guardians

guidance counselors

teachers

family/friends

External Audiences

Alumni

Donors

Corporate Associates

Employers

Internal Audiences

Current students

Faculty

Staff

Administrative Audiences

Board of Directors

Charity Board

General Administration

Board of Governors

5. Strategy

Brand Name Digital marketing communications strategy flows right from the Brand Name Strategic Plan for 2018-20,

“Brand Name Strategic Plan Statement.” The (No of goals) goals outlined in the plan directly update the strategic priorities of the Brand Name overall

  • Goal 1: To increase the visibility & Reach of ‘Brand Name’
  • Goal 2: To maximize the flow of organic traffic on ‘Brand Name’ webpages & Social Media Channels
  • Goal 3: Build Commitment to Social Justice Through Enhanced Community Engagement
  • Goal 4: Enhance Revenue and Resources
Strategy 1:

Strengthen BRAND NAME reputation through strategic, Digital communications

Ensuring that the Brand Name brand is strong and its reputation solid requires a strategic, integrated communications approach. Clear, consistent, targeted messaging will be used to convey the Brand Name distinctive competitive advantage.

Strategy 2:

Implement consistent brand advertising

To best ensure the greatest return on investment, brand advertising must be both strategic and consistent

Strategy 3:

Description of the Strategy

Give a Brief about your strategy how you achieve your goal with this strategy

Get Digital Marketing Communication Strategy Power Point (ppt) FREE



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